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Internet companies are also constantly entering the field of intelligent lighting

Internet companies are also constantly entering the field of intelligent lighting. Xiaomi, Jingdong and Alibaba have built their own intelligent platform systems to enter the smart lighting industry by finding partners. Is this competition a pressure or a driving force for LED lighting companies?

 

Recently, Kii, the world's leading provider of mobile and IoT back-end cloud platforms, announced the launch of smart lighting products in conjunction with Sunlight, the world's leading energy-saving lamp manufacturer. This intelligent lighting system features timing control, remote control and scene settings. At the same time, the intelligent lighting device is perfect for achieving various functions such as low power consumption, high brightness, long life and maintenance free, and excellent waterproof and heat dissipation characteristics. Kii provides an APP solution for intelligent lighting devices that provides remote control of the brightness, color and color temperature of removable battery floodlight. Users can use the app provided by Kii to control the operation of intelligent lighting devices on Android and IOS systems.

 

In this regard, Sunshine Lighting General Manager Guan Yong said: "Our expansion into the field of intelligent lighting is to take advantage of our previous research and development and production experience in LED lighting. Intelligent lighting is based on the application of LED lighting extension, through and Kii cooperates to realize the intelligent control of lighting, and meets the energy-saving demand while improving the convenience of users, thereby increasing the added value of LED lighting products."

 

In April of this year, Sunshine Lighting has indicated that LEDs account for more than half of the total, and it is transforming into intelligent lighting.

 

At the China LED Lighting Forum held on July 23, Sunshine General Manager Guan Yong believes that LED lighting companies need to have four advantages in moving smart lighting directions:

 

First, the production mode is professional and the quality is guaranteed. Sunlight-illuminated LED lighting products are mainly produced by themselves, and some products are outsourced. Sunshine lighting 80% is self-produced and 20% outsourced, so that there is a good grasp of lighting products raw materials and quality control.

 

Second, R&D investment is guaranteed, and there are brands and strategies for the development of smart lighting new products, which can form a wave of new products to hit the market. LED lighting manufacturing enterprises invest in R&D with their own funds, and Internet enterprise innovations involving smart homes and smart hardware are mainly based on risk capital investment. Although the current investment in R&D investment is large, the traditional lighting companies such as Sunlight have formed a long-term strategy for smart lighting in the future.

 

Third, the lighting company itself is more specialized in the products and services of the market and consumers. The development of intelligent lighting by Internet companies mostly relies on a single explosive product, which lacks the expansion of products in the lighting segment. For example, Sunlight Lighting regards intelligent lighting as the focus of future development. Through the investment in research and development of intelligent lighting technology, the company has developed a series of home intelligent lighting products, which are gradually being introduced to the market.

 

Guan Yong pointed out that the basic work of lighting is to control light. Nowadays, it is an era of interconnection and interoperability. Dataization is an obvious feature. The products of intelligent lighting must closely follow the development of data. He believes that office lighting must also realize the data. Through the camera in the lamp, you can always know the working status of the staff. The future is a time of transparency, openness and interconnected interaction. Sunshine's intelligent lighting choice wifi full-process control is in line with the requirements of the times. In the next sunshine, commercial lighting products will be launched. He believes that the intelligent lighting industry will definitely do more. The bigger.

 

Fourth, the channel has an advantage. Lighting companies emphasize the application of professional services, channel advantages, such as commercial lighting, engineering lighting, outdoor lighting, the need for professional LED light sources and solutions, only professional lighting companies can take orders from customers. Guan Yong pointed out that the European lighting giant Osram splits gave us a good inspiration. The international manufacturer provided a table showing that he divided the lighting business into two types of business: one is a scale-oriented business, and the other is a technology-oriented business. Sell ​​scale-oriented businesses and retain technology-oriented businesses. There are many professional service areas for lighting, and it is not possible to attack by single item explosion. Our lighting companies must think about how to strengthen their own advantages.

 

The data shows that smart lighting will provide an additional $10 billion market in 2014-2015. In the short term, LED smart lighting is about 1/4 of the commercial market, and the global commercial market is about $3 billion. The market is very large, but the foundation must be built well. Guan Yong emphasizes that "smart lighting must first do lighting well", that is, control light (IoT technology + dimming / color grading technology) to achieve lighting effects (lighting design technology) Meet the needs of people...